Article Life Beyond Email: Chatbot Marketing
Whilst other channels are continuing to deliver diminishing returns, there's a new medium for marketers to utilize to reach their customers: Chatbots.
- Concrete Examples
Chatbots, introduced just a few years ago, have already become familiar tools in customer service, and their capabilities and popularity are only increasing. Marketers who aren’t yet up to speed on chatbots will appreciate Matthew Barby’s clear and useful primer. Serving as the director of acquisition marketing at HubSpot, co-founder of the SEO community Traffic Think Tank and co-host of the Decrypting Crypto podcast, Barby concisely explains how chatbots work, the steps involved in building one and some convincing reasons why you should.
About the Author
Matthew Barby is director of acquisition marketing at HubSpot and co-founder of Traffic Think Tank, a private membership SEO community. He also co-hosts the Decrypting Crypto podcast.