Master Plan, Part Deux

Master Plan, Part Deux

Tesla, 2016

Editorial Rating



  • Innovative


In July 2016, just 10 years after his first “master plan” for Tesla Motors, billionaire, entrepreneur and CEO Elon Musk shares his vision for the company’s next decade. Tesla’s future includes affordable electric self-driving cars, fully electric semitrailers and public buses, and an app-based car sharing service. With an overarching goal of a world run by sustainable energy, Musk solidifies the possibility of that future. getAbstract recommends this document to auto industry enthusiasts and environmentally-responsible entrepreneurs.


Tesla Motors’ original “master plan” from 2006 hinged on the production of a high-performance, fully electric car – the Tesla Roadster. The income the Roadster generated would fund the development of affordable electric cars, particularly aimed at families, with the option for customers to purchase solar power panels in order to charge their vehicles. That phase is close to completion. In 2016, Tesla has an expanded plan, and the goal behind the two plans remains the same: Move toward a sustainable energy future.

Tesla’s 2016 plan begins with integration. It aims to...

About the Author

Elon Musk is the CEO and product architect of Tesla Motors, CEO and CTO of SpaceX, chairman of SolarCity, and co-chairman of OpenAI.

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