• Applicable
  • Engaging
  • Insider's Take


Product development expert Peter Biddle describes what it means to be a “plucky rebel,” a game changer with a start-up mind-set working inside a big company. He outlines five guidelines for plucky rebels that will harness creativity and turn ideas into success stories even in a staid, “unagile” environment. Biddle addresses industry insiders, so he litters his talk with jargon. Nevertheless, engineers, designers and innovators of all kinds will enjoy Biddle’s take on a seldom-explored aspect of entrepreneurship.


What is a “plucky rebel”? Pluckiness means being optimistically determined. Plucky rebels don’t lead others on suicide missions. Nor are they so positive that they lose credibility. The word “rebel” pertains to the nature of start-ups. If you’re not being rebellious, a successful company would have already produced and monetized your idea. Successful plucky rebels are agile; they push the limits without sacrificing predictability. Those traits are essential when launching a start-up within a large corporation. Plucky rebels adhere to five rules:

  1. “Be right about the future” – Creating the future takes the guesswork out of predicting...

About the Speaker

Peter Biddle is a software pioneer, founder of TrabLabs and former general manager of cloud services at Intel.

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