Skip navigation
Red Thread Thinking
Book

Red Thread Thinking

Weaving Together Connections for Brilliant Ideas and Profitable Innovation

McGraw-Hill, 2013 more...

Buy book or audiobook


Editorial Rating

8

Qualities

  • Applicable

Recommendation

As their subtitle indicates, innovation expert Debra Kaye and her collaborator, writer Karen Kelly, provide practical, profitable ways to connect familiar ideas with newer ones. Their “Red Thread Thinking” model consists of five “red threads” that you can follow and entwine to bring your innovative concepts to life. Though most of the early chapters will be old news to readers who are familiar with the literature of innovation, keep reading. Once they hit their stride, the authors emphasize connecting with market reality. Their guidance is more fully articulated than the counsel in many innovation books that only offer tips on how to create. getAbstract recommends this manual to would-be innovators, to innovation managers and to anyone looking for a primer on workable, applied creativity.

Summary

“Red Thread Thinking”

Millions of people fiddle with things to make them better. But few people innovate successfully for the marketplace by applying their modifications, variations and new ideas to make money. Creativity alone is never enough. Innovation means taking an idea to the testing ground of consumer demand. The five strands of Red Thread Thinking can determine the difference between commercially “viable” innovations and “creative ideas” that don’t go anywhere.

Creativity, a necessary component of innovation, gets people’s attention. Practical innovation goes further, connecting an item’s multiple qualities to serve consumers. Useful inventions make work easier, cheaper or more effective. Innovation gets people to buy a new product and is essential for success in today’s market. The good news is that everyone can innovate, improve existing designs and transform ideas into attractive products. Red Thread Thinking offers five simple techniques that help you “weave” distinct ideas together easily, methodically and regularly to achieve successful innovation.

Red Thread 1: Understand Innovation

Today’s aspiring innovators have an advantage over their...

About the Authors

Debra Kaye is an innovation expert and a partner at Lucule, an innovation consultancy. Karen Kelly is an experienced writer and collaborator. She formerly worked as senior editor at Warner Books.


Comment on this summary

More on this topic

By the same authors

Related Channels