Marketing blogger and author Seth Godin urges embracing and leveraging the explosion of “tribes” in the Internet age. These communities form around a shared idea or passion and can effect remarkable change, he explains. In typical Godin fashion, the talk combines humor, storytelling, hyperbole and some well-placed arguments to build a case for a new marketing approach. getAbstract suggests this popular lecture for industry insight and inspiration.
In this summary, you will learn
- Why “tribes,” or communities formed around a shared passion, are the new medium for change,
- How to unite a tribe and provoke a movement, and
- What qualities tribe leadership demands.
About the Speaker
Seth Godin is a marketing blogger and the best-selling author of Tribe, Permission Marketing and Purple Cow. He founded the Internet company Squidoo in 2005.