Launching a new product or company can be tiresome and risky. How can you know if you’re onto a winner before you commit time, money and resources to it? In this thorough presentation, Jake Knapp and John Zeratsky, designers at GV, discuss the “sprint” protocol, a procedure that pushes businesses expeditiously from idea generation to consumer testing within five days, while eliminating risk. getAbstract recommends their practical, innovative technique to entrepreneurs, CEOs, managers and corporate design teams.
In this summary, you will learn
- Why start-ups tend to be overly cautious when launching a new product or idea,
- How the “sprint” protocol can help businesses rapidly test their ideas, and
- How this procedure allows start-ups to take risks while conserving time, money and resources.
About the Speakers
Jake Knapp and John Zeratsky, designers at GV, developed the “sprint” protocol, which allows teams and companies to solve pressing issues in just five days.
Comment on this summary
2 years agoBrilliant concept, and very simple – as most brilliant concepts tend to be.