Successful gamification – the business use of game-based mechanisms – considers both human psychology and the more concrete matters of how material looks and functions. Experts Gabe Zichermann and Joselin Linder spell out this process in accessible, engaging language. They explore the best uses of gamification, using illuminating stories about companies, organizations, governments and individuals. Zichermann and Linder practice what they preach, engaging you with compelling narratives, down-to-earth recommendations and actual games interspersed throughout the text. getAbstract recommends this manual covering the coming wave of gamification in employee training and customer motivation to start-ups, entrepreneurs, managers, marketing, HR professionals, and anyone looking for new ways to inspire and retain customers and employees.
In this summary, you will learn
- How gamification can engage your customers and employees,
- Which gamified strategies might best fit your company’s needs, and
- How major companies gamify their business tactics.
About the Authors
Gabe Zichermannis CEO of Gamification Corp. He and Joselin Linder, who writes for NPR and AOL, co-wrote Game-Based Marketing.
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By the same authors
Gabe Zichermann and Joselin Linder
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Wharton Digital Press, 2015