Think how indispensable assembly instructions are for, let’s say, putting together a gas grill. You’d never even attempt it without step-by-step directions. This book is just as essential for assembling a business event that runs smoothly, stays within budget and meets your marketing goals. Luckily, Joe LoCicero’s writing is more colorful and engaging than your typical direction pamphlet. This chunky book includes tips, insights and stories from his experiences. Whether you are planning luncheon for eight or a conference for thousands, he guides you through the process, from conception to catering to closing ceremonies. Although all this information is a bit mind-numbing when read cover to cover (and it’s not necessary to tackle it that way), getAbstract thinks every planner should keep this comprehensive resource within arm’s reach.
About the Author
Joe LoCicero is a marketing consultant and the founder of a marketing firm. His previous books are Streetwise® Business Communication and The Idiot’s Guide to Clear Thinking.