The Reputation Economy
How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
Online companies and organizations collect swaths of your data, hoarding it for later processing. You buy a product here, you give a like there, you post a slightly snarky tweet – and they all become part of a rich, permanent trail of numbers for “Big Analysis” algorithms to categorize and score. These algorithms judge your reputation and then rank you as somewhere between a luminary and nobody. Reputation guru Michael Fertik and privacy expert David Thompson explain the game-changing technology involved in turning raw material into a burgeoning “economy.” Then, they present its consequences: estimating your fitness, health, integrity, fidelity, competence, and other traits, and turning them into factors others can rate, score and, potentially, exploit. getAbstract recommends the authors’ exploration of this brave new online world to entrepreneurs, sharing economy innovators and anyone who spends time online.
About the Authors
Entrepreneur and reputation expert Michael Fertik advocates for digital privacy and reputation management in his books. In 2006, he founded Reputation.com, where David Thompson is privacy officer. Thompson also consults, edits and writes on privacy and strategy issues.