- Well Structured
Amid increased competition and commodification of commercial offerings, the only way B2B salespeople and sales managers can succeed is by mastering and executing sales fundamentals. Companies must develop a strong sales organization to support their B2B salespeople. Sales leadership coach Mark Welch explains how to build a top-rated sales department as he helps B2B salespeople get back to basics. The author offers his 25-plus years of experience in sales, along with tips from interviews with more than 100 sales managers, in this useful manual for B2B selling and sales leadership.
About the Author
Mark Welch, the founder of Street Savvy Sales Leadership, is a sales organization adviser, a sales team developer, and a sales and sales leadership coach.