Crowdsourcing isn’t a new phenomenon but today, social media offer a treasure trove of collective wisdom. In a brief blog post, Sprout Social director of corporate sales Brian Weimer explains how companies can use crowdsourced data to their advantage. While the post is short on specifics, savvy marketers will appreciate the introduction into how crowdsourced data can help companies develop new products and entice customers.
About the Author
Brian Weimer is the director of corporate sales for the social media managing tool Sprout Social.