Goals that are SMART (“specific, measurable, achievable, realistic and time-bound”) aren’t, in fact, the most intelligent choice for your firm – so say strategy consultant Charles Sull and managment lecturer Donald Sull in this research-laden MIT Sloan Management Review article. For best results, the Sulls urge, set goals that are FAST: “frequently discussed, ambitious, specific and transparent.”
In this summary, you will learn
- Why SMART (“specific, measurable, achievable, realistic and time-bound”) goals can subvert your company’s strategy; and
- How to adjust four aspects of your goal-setting to optimize performance.
About the Authors
Donald Sull is a senior lecturer at the MIT Sloan School of Management. Charles Sull is a partner at the consultancy Charles Thames Strategy Partners.