Takeaways
- Identify recurring, time-consuming tasks and apply AI to speed up these processes first.
- Use AI for hyperpersonalization, such as customizing email courses based on user information.
- Create custom GPTs to automate multi-step tasks, freeing time for strategic work.
- AI can serve as a personal coach, guiding decision-making and offering feedback in professional development.
- Building clear standard operating procedures now will prepare marketers to leverage AI agents effectively as they emerge.
Summary
Dan Sanchez introduces a structured framework for adopting AI in marketing by progressing through stages: faster, better, and smarter. He advises marketers to start by identifying repetitive tasks and applying AI tools like ChatGPT to speed them up, such as automating survey analysis or summarizing weekly reports. Moving beyond efficiency, Sanchez explains how AI can enhance the quality of marketing efforts through hyperpersonalization, like tailoring action steps in email courses based on user data.
He emphasizes the power of custom GPTs to store brand-specific knowledge, enabling quicker, more accurate content production without repetitive onboarding. Sanchez also shares how AI can act as a coach, helping users think through problems and improve performance, although human intuition still has an edge. Looking ahead, he predicts AI agents will soon revolutionize workflows and stresses the importance of learning how to build repeatable, high-quality processes. Marketers who start experimenting with custom AI tools now will gain a competitive edge as AI adoption accelerates.
