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The Go-To Person
Don’t fear fear itself. Be creative and original, embrace self-discipline and, perennial bestseller Seth Godin asserts, you can become a linchpin.
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On dating your customer, “infecting” marketplaces and becoming a linchpin. Seth Godin is an American author and former dot-com business executive. His books – which include The Practice, Linchpin and Purple Cow – are bestsellers about successfully marketing ideas in the digital age. In 2018, Godin was inducted into the American Marketing Association’s Marketing Hall […]