Steve Andersen and Dave Stein
Beyond the Sales Process
12 Proven Strategies for a Customer-Driven World
AMACOM, 2016
Sobre o que é?
Most customers spend only 2% of their time interacting with their suppliers. Spend more time with your customers to build a profitable relationship.
Recommendation
Sales experts Steve Andersen and Dave Stein note that customers seldom deal with salespeople except during the active moment of purchasing. Since customers have little interest in their suppliers, they tend to commoditize their purchases. That makes the sellers’ job more difficult. Smart salespeople learn about their customers, who they are and what they need. They develop useful insights to share with clients to build better relationships, spend more time together, differentiate their products and sell more. getAbstract recommends this smart, practical guide to salespeople, sales managers and anyone selling at any scale.
Summary
About the Authors
Steve Andersen founded Performance Methods Inc., which provides customized sales management solutions. Dave Stein is the author of How Winners Sell.
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