Paul Jarvis
Company of One
Why Staying Small Is the Next Big Thing for Business
Houghton Mifflin Harcourt, 2019
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A “company of one” intentionally stays small and questions the bigger-is-better growth mind-set.
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Most companies want to get bigger and earn more. They hire more people, set up big offices and seek more buyers. A “company of one” stays small on purpose. In his bestseller, Paul Jarvis, a company of one himself, shows you how to start and run a small firm, though not necessarily a one-person operation. You can be a small group in a larger organization, but in a small firm, you know what your clients want because you talk to them. Jarvis alludes to one caveat: Staying small sounds ideal, but consider how much time you’d need for marketing, administration and such to live small and thrive.
Summary
About the Author
Paul Jarvis was a freelance designer/strategist for Microsoft, Yahoo, Mercedes-Benz, and other clients. He now teaches online classes, hosts podcasts and develops software from his island home off the British Columbia coast.
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