Jon Picoult
From Impressed to Obsessed
12 Principles for Turning Customers and Employees into Lifelong Fans
McGraw-Hill, 2021
Sobre o que é?
Don’t merely aim to satisfy customers; impress them with unforgettable experiences.
Recommendation
You may think you create an excellent customer experience, says Jon Picoult, but if you’re like most leaders, you’re likely incorrect. Consumers today have high expectations, he explains, and most brands fail to meet them. Learn to differentiate your company from your competitors and inspire brand loyalty by adopting universal principles rooted in cognitive science. Picoult shares proven psychological tactics, empowering leaders to increase their brand’s magnetism. Follow his principles, and he promises that employees will enjoy working for you and people will enjoy doing business with you.
Summary
About the Author
Jon Picoult founded the customer experience consulting firm, Watermark Consulting.
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