Aparna Bharadwaj, Patrick Witschi, Rohan Sajdeh, Jean-Manuel Izaret and Nikolaus Lang
Navigating a Diverse World of Consumer Mindsets and Choice
Boston Consulting Group, 2021
Sobre o que é?
Don’t make the mistake of thinking the strategy your company uses in its home market will work all over the globe.
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Sixty percent of the global population lives in China, India, the United States, Russia, Canada, Brazil, Australia, South Africa, Italy, Indonesia, Japan, Saudi Arabia, Mexico, Nigeria, Germany, France, the United Kingdom and the United Arab Emirates. The Boston Consulting Group analyzed consumer data from these 18 nations to explore consumer mind-set, consumer needs and demand. The results provide insights regarding similarities and differences between these countries, with surprising results. This special report will be helpful to companies pursuing international expansion.
Summary
About the Authors
Aparna Bharadwaj, Patrick Witschi, Rohan Sajdeh, Jean-Manuel Izaret and Nikolaus Lang are professionals with the Boston Consulting Group.
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