Mike Weinberg
New Sales. Simplified.
The Essential Handbook for Prospecting and New Business Development
HarperCollins Leadership, 2012
Sobre o que é?
Only 10% to 15% of salespeople really sell. The rest mostly manage accounts, which limits new revenue.
Recommendation
Only 10% to 15% of salespeople sell. The rest busy themselves with chores that don’t generate new income. Companies should ensure productive salespeople can devote their time to developing new business. Instead, most companies burden them with account management and customer service. Experienced salesman Mike Weinberg describes the situations that undermine a salesperson’s productivity and offers practical solutions. His comprehensive primer is a wake-up call to return to the basics as “sales hunters.”
Summary
About the Author
Consultant, coach, speaker and best-selling author Mike Weinberg also wrote Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. and High-Profit Prospecting.
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