Douglas Rushkoff
Present Shock
When Everything Happens Now
Current, 2014
Sobre o que é?
Only “now” seems to matter in this digital age. But you don’t have to live that way.
Recommendation
Decades ago, futurist Alvin Toffler said change would accelerate so fast that people would experience “future shock.” Tech expert Douglas Rushkoff believes today’s problem is “present shock.” Phones beep constantly with tweets and text alerts that are immediately outdated. Firms make decisions based on short-term gains. Rushkoff argues that today’s world can learn from the ancient Greeks, who thought of time both qualitatively and quantitatively. His writing is fresh, often funny and always thought provoking, though some of the terms he coins (like “digiphrenia” or “fractalnoia”) may be tongue twisters. He makes a compelling case that people should control technology, not the other way around. getAbstract recommends his insights to those who want to control their time and their technology, and to investors, communicators, executives and futurists.
Summary
About the Author
Douglas Rushkoff wrote Program or Be Programmed, Life Inc. and 10 other books, as well as PBS documentaries such as Digital Nation. He lectures on technology and change.
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