The Amazon Management System
A review of

The Amazon Management System

The Ultimate Digital Business Engine That Creates Extraordinary Value for Both Customers and Shareholders

Julia Yang and Ram CharanIdeapress • 2019

What Makes Amazon Great

by David Meyer

Management consultant Ram Charan and professor Julia Yang break down Amazon’s winning ways in this fast-reading, on-point guide.

In this illuminating analysis of the Amazon Management System (AMS), authors Ram Charan and Julia Yang unveil the company’s secrets of success. They note that, as of 2018, Amazon accounted for 45 cents of every dollar of United States’ online sales. Amazon Web Services is the top global cloud services operator. Fulfillment by Amazon (FBA) enables the operations of the millions of Amazon online marketing partners. Charan and Yang especially note Amazon’s groundbreaking developments, including Alexa – a sophisticated AI assistant; Echo – smart speakers; and Amazon Aurora – a data engine.

Charan served on the faculties of Harvard Business School and Northwestern University. Yang, a faculty member of the joint MIT-Tsinghua MBA program, also serves on the board of the philanthropic Narada Foundation. Together, they’ve crafted a fascinating package about how Amazon runs.

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