The Baba Ramdev Phenomenon

Kaushik Deka, a senior associate editor at India Today, describes how India’s Baba Ramdev overcame obstacles to become a formidable businessman and spiritual leader. He felt that teaching spiritual knowledge required also contributing to society. This, the author explains, is the core of Ramdev’s approach to business and spirituality. Ramdev’s company, Patanjali Ayurved, co-founded with his friend Acharya Balkrishna, revolutionized the “fast-moving consumer goods” (FMCG) market in India.

Deka covers Ramdev’s rise and offers insights into India’s politics and commerce.