André Martin
The Case for Inspiration
LID Business Media, 2022
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Learn how to cultivate a practice of inspiration which will revitalize your workplace and motivate your teams.
Recommendation
If you are like most people, you probably idealize the concept of inspiration – you know it’s incredibly valuable, but also feel that it’s often unattainable. Creative change and growth consultant André Martin explains why your preconceptions about inspiration are wrong. Inspiration is not a gift; it is a repeatable process you can learn. Martin offers concrete steps to cultivate a practice of inspiration for yourself and within your teams. A discipline of inspiration will revitalize your ability to innovate and solve problems, and give you a greater sense of purpose in your life and your work.
Summary
About the Author
Dr. André Martin is a partner and consultant at Inspīr and former CLO at Google, Target and Nike. He guest lectures on design thinking and innovation.
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