Nielsen
Upscale Tech-Savvy Millennials
Saving and Investment Strategies Around the World
Nielsen, 2014
Что внутри?
A survey of Millennials in four of the world’s biggest economies reveals a generation’s financial goals and concerns.
Recommendation
Millennials are an economy’s productive engine, so it’s revealing to see what this demographic is planning for its financial future. This Nielsen global survey discovers that while Millennials in China, India, Brazil and the United States share common life experiences – getting an education, buying a first home, having children – they express different cultural values and attitudes toward money and saving. getAbstract suggests this report to financial services marketers for its insights into what financial advice and products Millennials will need in the years ahead.
Summary
About the Author
Nielsen is a worldwide information and consumer behavior measurement firm.
Comment on this summary