Creative Confidence

David and Tom Kelley, partners in the innovation and design firm IDEO, are titans of innovation. David created Stanford University’s d.school to teach design thinking. Tom is an executive fellow at the Haas School of Business at the University of California, Berkeley.

Innovation…can happen anywhere. It’s fueled by a restless intellectual curiosity, deep optimism, the ability to accept repeated failure…a relentless work ethic and a mind-set that encourages not just ideas, but action.Tom Kelley and David Kelley

The Kelleys argue that you are creative and so is everyone else. In fact, you must regard yourself as creative to seize opportunities for innovation. Tom and David Kelley have, for three decades, chipped away at the “creativity myth” that claims only people in certain artistic fields are creative.