Summary of Data Crush

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Data Crush book summary
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getAbstract International Book Award Winner 2014

9 Overall

8 Applicability

10 Innovation

8 Style


Christopher Surdak, a veteran technology analyst, takes on the business challenges of vast data volumes – or the “data crush” – including mobility, cloud computing and social networking. His solutions turn your customers into individual target markets, demolish familiar infrastructures, send processes to the “cloud” and see human decision making as awfully slow. The sea change he foresees will test your imagination and your determination to avoid business death by data. Surdak usefully ends each chapter with suggested actions, and presents future scenarios from the brave new world. Despite the book’s occasional leaps into the unlikely, getAbstract recommends its prescient prescriptions to business planners seeking a functional glimpse of the future. It’s a wake-up call for those hoping in vain that business-as-usual will endure.

In this summary, you will learn

  • Where the new data in the “data crush” come from,
  • What forces drive new data,
  • How it will affect your business and
  • What managers must do to profit from the deluge.

About the Author

Christopher Surdak is an information technology professional with decades of experience in formulating strategy and enterprise-level information management systems.



“Data Crush”
The basic sources of data today are mobile devices, primarily mobile phones – of which there are already more than 6.8 billion worldwide. Smartphones and their apps – 25 billion apps have been downloaded from Apple alone – create and consume vast amounts of data, fed additionally...

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    joy wang 2 years ago
    #30DaysOfSummaries This is a thrilling summary which make good use of Data to make our daily life easier and happier.
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    Chong Park 2 years ago
    It will be interesting to see which of all these predictions will come true. Nonetheless, changes will come and the more it is expressed/forecast the better the chance that we fully adapt. Thanks for the interesting summary. #30DaysOfSummaries
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    Ashish Agarwal 2 years ago
    The premise of the book seems to be that we are not humans but robots hence predictable, and that somehow our choices are finite.

    Customer first is the only and right purpose for any business; with that mindset the tools and concepts provided can only enable the businesses to be better prepared to serve its customers at best.

    In my opinion, Genetics is the best example of right use of technology in improving human life.
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    Dee Brown 4 years ago
    Interesting point of view. Great future thinking, however, the 2020 date is unrealistic. The IRS example actually made me laugh. The IRS will never give bonuses for early filing. Technology will change the world and the government will figure out a way to tax it.
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    Warren Boos 5 years ago
    wow, again another prediction of the end of paper....not now needed