Eat Their Lunch

Zero-Sum

International speaker and best-selling author Anthony Iannarino writes like a fast talker and doesn’t mess around. His message, like his writing style, is basic, straightforward and intended to grab you from the get-go. B2B sales, as he relates with glee, is a dog-eat-dog world, so be the winning dog. He urges you to become the go-to option for all the dream clients in your marketplace.

Iannarino covers sales strategy at The Sales Blog. His other books include The Only Sales Guide You’ll Ever Need and The Lost Art of Closing. His best reviews come, unsurprisingly, from other sales authors, who prove unstinting in their praise. For example, Jeff Shore, author of Win the Sale, summed up Iannarino’s approach when he said, “Consider this a playbook for how to break into your competitor’s house and steal his prized possession.” Jeffrey Gitomer, author of The Little Red Book of Selling, summarized Iannarino’s world view as: “Just beating the competition is no longer acceptable. It’s about putting them in their place — second place — and keeping them there.”