James W. Cortada
IBM
The Rise and Fall and Reinvention of a Global Icon (History of Computing)
MIT Press, 2019
Что внутри?
IBM –“Big Blue”– dominated the high-tech industry for more than a century.
Recommendation
The history of IBM has deep roots in the late 1800s. How did one US company thrive through two World Wars, the Great Depression, the Cold War and the New Millennium? Academician James W. Cortada can answer that question. With a historian’s passion for facts and a gossip columnist’s love of quirky details, Cortada delivers an engaging narrative that intertwines the history of the United States with the development of a corporate institution. In life and on the page, business cycles can be repetitive, so Cortada retells some stories and facts in this corporate biography, which nonetheless is a good read that impels you forward.
Summary
About the Author
James Cortada, a research fellow at the Charles Babbage Institute at the University of Minnesota, is the author of All the Facts: A History of Information in the United States Since 1870 and the co-author of Fake News Nation: The Long History of Lies and Misinterpretations in America.
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