Leaders Eat Last

Simon Sinek’s Start with Why shares the title of his TED Talk, the second most popular video on TED.com. In this Wall Street Journal and New York Times bestseller, Sinek challenges assumptions about how and why people seek and accept inspiration from leaders and organizations.

To earn the trust of people, the leaders of an organization must first treat them like people. To earn trust, he must extend trust.Simon Sinek

After interviewing representatives of the Congress, high-level United States military officers and corporate leaders, Sinek cites examples from his conversations and from history to demonstrate how thoughtful, charismatic and successful leaders inspire trust by putting other people first.