Unreasonable Hospitality

Restaurateur Will Guidara served as general manager of Eleven Madison Park in New York City for 11 years. During his tenure, the restaurant achieved “best in the world” status, according to an expert-curated annual list of the globe’s top 50 restaurants. Eleven Madison Park reached this milestone thanks to a pioneering concept that Guidara dubbed “Unreasonable Hospitality”: creating extravagant, bespoke-feeling service experiences for every guest.

No one who ever changed the game did so by being reasonable.

In Unreasonable Hospitality, Guidara tells the story of Eleven Madison Park’s rise to the pinnacle of fine dining, and traces his own journey from counting oysters in the basement of a New York skyscraper to become a restaurateur at the top of his field. And every story has its lesson — about building a healthy organizational culture, hiring as the core of that mission, how and when to give tough feedback, and more.