Bloomberg Business Summaries and Reviews

See all summaries and reviews from Bloomberg Business at a glance.

Inside Pictet, the Secretive Swiss Bank for the World’s Richest People
Article

Marion Halftermeyer

Inside Pictet, the Secretive Swiss Bank for the World’s Richest People

A 215-year-old firm rooted firmly in the past finds tension adapting to the modern world.
Uncovering the Secret History of Wall Street’s Largest Oil Trade
Article

Javier Blas

Uncovering the Secret History of Wall Street’s Largest Oil Trade
The Most Important Apple Executive You’ve Never Heard Of
Article

Brad Stone et al.

The Most Important Apple Executive You’ve Never Heard Of
How Much of Your Audience Is Fake?
Article

Ben Elgin et al.

How Much of Your Audience Is Fake?

Marketers Thought the Web Would Allow Perfectly Targeted Ads. Hasn't Worked Out that Way.