See all summaries and reviews from IBM Press at a glance.
ΠΠ΅Π²ΠΈΠ½ ΠΡΠΉΠ½ΠΈ ΠΈ Π΄ΡΡΠ³ΠΈΠ΅ Π°Π²ΡΠΎΡΡ
ΠΠ΄Π΅ΠΈ, ΠΊΠΎΡΠΎΡΡΠ΅ ΡΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π»ΠΈ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡ ΠΈ ΡΠΏΠΎΡ Ρ
Kevin Maney et al.
The Ideas that Shaped a Century and a Company
ΠΡΡΠΈ ΠΠ½Π½ ΠΠΎΠΏΠΏ ΠΈ Π΄ΡΡΠ³ΠΈΠ΅ Π°Π²ΡΠΎΡΡ
ΠΠΏΡΡ ΠΈ ΠΌΠ΅ΡΠΎΠ΄Ρ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠΈ IBM
ΠΠΆΠ΅ΠΉΠΌΡ ΠΡΡΡΡΡΠΎΠ½ ΠΈ Π΄ΡΡΠ³ΠΈΠ΅ Π°Π²ΡΠΎΡΡ
Π‘ΠΎΠ·Π΄Π°Π½ΠΈΠ΅ ΠΊΠΎΠ½ΡΠ΅Π½ΡΠ° Π΄Π»Ρ ΠΏΡΠΈΠ²Π»Π΅ΡΠ΅Π½ΠΈΡ ΠΏΠΎΡΠ΅ΡΠΈΡΠ΅Π»Π΅ΠΉ Π½Π° ΡΠ°ΠΉΡ
ΠΠ°ΡΠΈΡ ΠΠ·ΡΠ°
Π‘ΠΎΡΠΈΠ°Π»ΡΠ½ΡΠ΅ ΡΠ΅ΡΠΈ ΠΈ ΠΈΠ½Π½ΠΎΠ²Π°ΡΠΈΠΎΠ½Π½ΠΎΠ΅ ΡΠ°Π·Π²ΠΈΡΠΈΠ΅ Π±ΠΈΠ·Π½Π΅ΡΠ°
James Mathewson et al.
Targeting Web Audiences with Relevant Content
Mary Ann Bopp et al.
Lessons and Approaches from IBM
John Lamb
How Companies Can Make a Difference for the Environment
Sandy Carter
How to Use ANGELS to Energize Your Market
Maria Azua
Innovate, Ignite, and Win Through Mass Collaboration and Social Networking
Sara J. Moulton Reger
Insights from IBM's Tangible Culture Approach
Mike Moran
How the Web Changes the Old Marketing Rules
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