跳过导航
Decision Sprint
Book

Decision Sprint

The New Way to Innovate into the Unknown and Move from Strategy to Action

McGraw-Hill, 2023 更多详情

Buy the book


Editorial Rating

8

getAbstract Rating

  • Comprehensive
  • Analytical
  • Applicable

Recommendation

Donald H. Rumsfeld, President George W. Bush’s defense secretary, popularized the concept of “unknown unknowns”: risks you can’t anticipate because they are rooted in things that you don’t know that you don’t know. In this exploration of smart decision-making, Silicon Valley innovator Atif Rafiq expands on Rumsfeld’s concept. Business leaders must accept that they don’t know everything, he explains, urging them to work proactively to discover unknowns and turn them into knowns by using his “Decision Sprint” system – a process designed to help leaders avoid the pitfalls that derail innovative projects.  

Summary

Organizations often lack effective systems for dealing with “unknowns.”

Companies today face a complex environment where various “unknowns” impede planning and generate ambiguity. Organizational leaders tend to react to these unknowns in one of two ways: They either pretend the unknowns don’t exist and plot their course forward based on known risks, or they encourage exploration of unknowns, but the effort exists in a silo and often isn’t integrated into corporate planning or strategy. 

Neither approach is ideal. Innovation and the successful navigation of unknowns hinge on establishing pre-execution – or “upstream” – processes for discovering unknown risks, turning them into known risks and deciding how to respond to them. Only then can a project or initiative hope to flow smoothly.

The “Decision Sprint” approach calls for System 2 thinking. 

The Decision Sprint approach helps organizations make better decisions by enabling better inputs – the factors decision-makers take into account when weighing ideas and setting a course of action. When companies normalize the organization-wide process of discovering...

About the Author

Silicon Valley innovator Atif Rafiq held chief executive positions at McDonald’s, Volvo and MGM Resorts and filled executive roles in other corporations. A P&L expert and frequent public speaker, he founded the software app Ritual and serves on several boards of directors.


Comment on this summary

More on this topic

Related Skills

战略性创新
战略性领导
推动人工智能转型,在各部门实施人工智能转型,协调与利益相关者的人工智能倡议,监督人工智能技术的整合,
创业
高管领导力
领导力
利用人工智能制定商业战略,战略性地将人工智能融入商业计划,制定以人工智能驱动的企业战略,评估人工智能
做出明智决策
管理
职场技能
发现人工智能的应用案例,识别商业中潜在的人工智能应用,探索人工智能在工作场所改进中的可能性,分析人工
利用人工智能进行产品开发,识别产品创作的人工智能工具,将人工智能整合到产品生命周期中,利用人工智能洞
发现个人生产力的人工智能供应商,评估任务管理的人工智能解决方案,选择时间跟踪的人工智能供应商,选择提
使用人工智能进行写作和沟通,利用人工智能撰写商务邮件,使用人工智能工具改善书面报告,整合人工智能以实
使用人工智能进行功能优先级排序,利用人工智能工具比较功能,使用人工智能洞察评估产品功能,利用人工智能
利用人工智能生成创意,使用人工智能工具进行头脑风暴,利用人工智能算法增强创造力,利用人工智能生成新产
推动团队的人工智能采纳,鼓励团队对人工智能工具的认同,解决团队对人工智能实施的担忧,培训团队掌握新的
利用人工智能提升个人生产力,结合人工智能工具优先处理任务,通过人工智能应用简化日常工作,利用人工智能
利用人工智能提升领导力,将人工智能洞察融入领导决策,使用人工智能工具增强领导战略,通过人工智能分析推
人工智能转型,实施基于人工智能的流程优化,跨部门整合人工智能解决方案,评估企业采用人工智能的准备情况
在日常任务中利用人工智能,将人工智能工具整合到工作流程中,使用人工智能自动化重复性任务,利用人工智能
利用人工智能进行管理,将人工智能工具整合到管理流程中,使用人工智能分析管理数据,利用人工智能增强团队
使用人工智能进行决策支持,实施人工智能工具以进行决策,利用人工智能评估决策数据,将人工智能洞察整合到