Auden Schendler
Getting Green Done
Hard Truths from the Front Lines of the Sustainability Revolution
Public Affairs, 2010
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The world’s citizens must curtail global warming immediately. A hard-nosed warrior in the sustainability struggle explains why and how.
Recommendation
Auden Schendler serves as the sustainability director of the Aspen Skiing Company, which operates the Aspen/Snowmass resort complex in Colorado. He discusses his successes and failures in promoting sustainability to illustrate the lessons he has learned. Proving refreshingly open, Schendler criticizes his colleagues, including his previous CEO, who told Schendler he could introduce a green initiative only “over my dead body.” Schendler calls for transparency and an end to greenwashing, demanding that corporations, nonprofit organizations, and governmental bodies clarify which sustainability projects work and which do not, and pursue the ones that make a difference. getAbstract recommends this valuable guide to executives, government leaders and concerned citizens who want to take meaningful action against global warming.
Summary
About the Author
Auden Schendler is the executive director of sustainability at the Aspen Skiing Company. In 2006, Time magazine chose him as a “global warming innovator.” Schendler has summited Alaska’s Mount Denali. His work has appeared in the Harvard Business Review, the Los Angeles Times and Rock and Ice magazine.
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