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It’s Not a Digital Transformation Without a Digital Culture

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It’s Not a Digital Transformation Without a Digital Culture

Boston Consulting Group,

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Your digital transformation won’t stick if you don’t embed it in a radically new culture.

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If you try to squeeze into jeans you've outgrown, you may initially succeed, but eventually a button will pop. Similarly, you may be able to enforce corporate change, but it will fall apart if your culture doesn't support it. Jim Hemerling, Julie Kilmann, Martin Danoesastro, Liza Stutts and Cailin Ahern of the Boston Consulting Group explain why your digital transformation must come with a sweeping culture change. getAbstract recommends their applicable report to managers at any stage of a digital transformation. 

Summary

Digital transformation represents a paradigm shift, so foster a company culture that supports change. In a study of nearly 40 digital transformations, companies that emphasized culture were five times more likely to report “breakthrough or strong performance” than those lacking such an emphasis. Moreover, almost 80% of the firms that emphasized culture maintained their performance for at least three years. No company neglectful of culture reached this milestone.

A digital culture falls into the category of high-performance culture. Accordingly, individuals and groups...

About the Authors

Jim Hemerling, Julie Kilmann, Martin Danoesastro, Liza Stutts and Cailin Ahern are professionals at the Boston Consulting Group.

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