Entrepreneur Simon Sinek “hit rock bottom” in late 2005. He had started his own consulting business in 2002, but three years later, he ran out of passion. Dead-ended, Sinek thought about what made him happy. He wondered why some leaders and companies succeeded and others do not. He realized that inspirational leaders identify a purpose and follow it. The actions they take and what they make is secondary to achieving their mission. Sinek calls this leadership process the “Golden Circle”: It starts with a vision (the “Why”), then moves to implementation (the “How”), and then conquers the product or service (the “What”). Unfortunately, many leaders have this pattern backward. They first focus on what they do and how; then they try to differentiate their product based on price, quality or features. Although Sinek isn’t subtle about his message, getAbstract recommends his approach to executives, managers, leaders and those who seek to rediscover their passion.
About the Author
Simon Sinek is an optimist and adjunct member of the RAND Corporation. His book Start With Why expands on his popular TED Talk, “How great leaders inspire action.”
Comment on this summary
5 months agoThe most important book about Leadership.
2 years agoI like the concept of why, how and what, so that we can define the action plan to achieve the desired goal.
3 years agoThe best part of this book , in my opinion, is that it demystify the physics of being a leader , the challenge is to find your ‘why’ or embrace some one else’s one !
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