Wharton School Publishing篇摘要
浏览所有Wharton School Publishing摘要
Will Your Next Mistake Be Fatal?
Avoiding the Chain of Mistakes That Can Destroy Your Organization
Wharton School Publishing, 2004
Making Innovation Work
How to Manage It, Measure It, and Profit From It
Wharton School Publishing, 2005
Managing Customers as Investments
The Strategic Value of Customers in the Long Run
Wharton School Publishing, 2005
Why Great Leaders Don't Take Yes for an Answer
Managing for Conflict and Consensus
Wharton School Publishing, 2005
Don't Just Relate - Advocate
A Blueprint for Profit in the Era of Customer Power
Wharton School Publishing, 2005
Know What You Don't Know
How Great Leaders Prevent Problems Before They Happen
Wharton School Publishing, 2009
Africa Rising
How 900 Million African Consumers Offer More Than You Think
Wharton School Publishing, 2008
