Wharton School Publishing篇摘要
浏览所有Wharton School Publishing摘要
Managing Customers as Investments
The Strategic Value of Customers in the Long Run
Wharton School Publishing, 2005
Making Innovation Work
How to Manage It, Measure It, and Profit From It
Wharton School Publishing, 2005
Capitalism at the Crossroads
The Unlimited Business Opportunities in Solving the World's Most Difficult Problems
Wharton School Publishing, 2005
Winners Never Cheat
Everyday Values We Learned As Children (But May Have Forgotten)
Wharton School Publishing, 2005
The Fortune at the Bottom of the Pyramid
Eradicating Poverty Through Profits
Wharton School Publishing, 2004
Will Your Next Mistake Be Fatal?
Avoiding the Chain of Mistakes That Can Destroy Your Organization
Wharton School Publishing, 2004
Crossing the Energy Divide
Moving from Fossil Fuel Dependence to a Clean-Energy Future
Wharton School Publishing, 2009