Innovation

This manual by innovation experts Curtis R. Carlson and William W. Wilmot proves valuable for its focus and rigor. Many books on innovation discuss only idea generation. This one concentrates on the execution side of innovation. It supports idea creation and development, as well as research funding, but it pays useful attention to executing ideas. The authors methodically walk readers through the practical steps involved in selecting among creative ideas, developing the best ones, gaining support in an organizational context, and using innovation purposefully. The result is an exact, pragmatic, and systematic treatment that will suit those who are looking to innovate or seeking guidance for changing an organization’s culture.

Innovation leads to prosperity and a higher quality of life.Curtis R. Carlson and William W. Wilmot

Carlson, president and CEO of SRI International, and Wilmot, director of the Collaboration Institute, educate readers and persuade them that innovation matters. Much of what they discuss has come to pass – a credit to their prescience – or will happen soon. This makes their explanation of how people misunderstand innovation and what’s involved in innovating methodically all the more impressive.