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Strategy for the Corporate Level

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Strategy for the Corporate Level

Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

Jossey-Bass,

15 ΠΌΠΈΠ½ Π½Π° Ρ‡Ρ‚Π΅Π½ΠΈΠ΅
10 основных ΠΈΠ΄Π΅ΠΉ
Аудио ΠΈ тСкст

Π§Ρ‚ΠΎ Π²Π½ΡƒΡ‚Ρ€ΠΈ?

A multidivision corporation needs a unified overall strategy plus strategies for specific units and products.

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Editorial Rating

8

getAbstract Rating

  • Applicable

Recommendation

This overview of corporate strategy has the strengths of a good textbook. It moves through core concepts for developing strategy on the corporate level a step at a time, provides definitions and explains the underlying principles. It lists the issues in different strategic areas and distinguishes between major and minor concerns. Business management researcher Andrew Campbell – writing with fellow Ashridge Business School faculty members Jo Whitehead, Marcus Alexander and Michael Goold – provides context, historical background and tools executives can use to implement and apply the text’s concepts. This methodical approach provides great utility. However, also like most textbooks, the reading is a little dry, even when the concepts prove new and useful. getAbstract recommends this knowledgeable guidebook to anyone seeking a comprehensive overview of corporate strategy, to new leaders and to executives looking to raise their strategic game.

Summary

Corporate Strategy

In addition to business strategies for each individual product and unit, multidivision corporations need a strategy for the β€œcorporate level” decisions. This strategy guides management’s choices about where your company should invest, how it should diversify, when and if it should move into new regions, and how to budget for each area. Your overall strategy addresses decisions about management and structure, as well as the relationships among various units. Your first set of decisions relates to your β€œportfolio strategy.” Use β€œthree logics” to guide your choices:

  • β€œBusiness logic” – Aim to accomplish the basics of logical business success: being active in β€œattractive markets,” earning a profit and establishing sufficient differentiation to generate a competitive advantage. Know your competition. Evaluate your position in your markets and assess the relative strength of your business.
  • β€œAdded value logic” – Focus this β€œparenting logic” on the way corporate-level managers add β€œvalue to a business.” Compute added value by asking how each business relates to the rest of the company, consulting outside technological experts, ...

About the Authors

Andrew Campbell is the co-author of Corporate-Level Strategy, written with Marcus Alexander and Michael Goold. Jo Whitehead wrote What You Need to Know about Strategy. All four authors are directors of the Ashridge Strategic Management Centre.

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