The Content Trap

Harvard Business School professor Bharat Anand explains three critical connections – those you encourage among your users, those you find and leverage among your products, and your functional connections, that is, the choices you make and the priorities you establish. Good connections differentiate your business and protect you from imitation. Thoughtful executives, especially those in media, will enjoy and learn from Anand’s analysis.

Content

Producers and owners of TV shows, movies, books, music, videos, social media and newspapers try to protect their investments in several ways. They build firewalls, pursue pirates who download their wares and protect the media conduit that delivers their content. Artists, producers, authors and editors believe their content sets them apart and makes or breaks their business. It doesn’t.