ACRIP
In: Marketing

Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.

Summaries

7 Podcast

Business Advertising
Josh Fonger
Work The System Podcast, 2021
9 Article

The Battle for Digital Privacy is Reshaping the Internet
As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul.
Brian X. Chen
The New York Times, 2021
9 Video

The Importance of Being Brave in Marketing
Andrea Brimmer
Talks at Google, 2018
9 Book

Super Strategist
The Art and Science of Modern Account Planning
Lesley Bielby and Douglas Atkin
Figure 1 Publishing, 2021
8 Book

Ogilvy on Advertising in the Digital Age
Miles Young
Bloomsbury USA, 2018
7 Article

Targeted Advertising Is Ruining the Internet and Breaking the World
Nathalie Maréchal
Motherboard, 2018
8 Book

Shapeholders
Business Success in the Age of Activism
Mark R. Kennedy
Columbia UP, 2017
9 Article

Why Does the World’s Biggest Shopping Event – Singles Day – Occur on November 11th?
Qin Yan
The News Lens, 2017
7 Article

We Made These 10 Social Media Mistakes So You Don’t Have To
Alfred Lua
Buffer, 2017
8 Article

We Analyzed 100 Million Headlines. Here's What We Learned (New Research)
Steve Rayson
Buzzsumo, 2017
8 Book

The Physics of Brand
Understand the Forces Behind Brands That Matter
Aaron Keller et al.
HOW Books, 2016
8 Article

Domino's Atoned for Its Crimes Against Pizza and Built a $9 Billion Empire
Susan Berfield
Bloomberg Businessweek , 2017