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In: Marketing

Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?

Summaries

9 Book

Building a StoryBrand

Clarify Your Message so Customers Will Listen
Donald Miller
HarperCollins Leadership, 2017
7 Article

Strategic Communication

How to Develop Strategic Messaging and Positioning
Myk Pono
Medium, 2016
8 Book

The Customer Loyalty Loop

The Science Behind Creating Great Experiences and Lasting Impressions
Noah Fleming
Career Press, 2016
8 Book

Managing Luxury Brands

A Complete Guide to Contemporary Luxury Brand Strategies
Eleonora Cattaneo
Kogan Page, 2023
7 Book

How Brands Grow

What Marketers Don't Know
Byron Sharp
Oxford UP, 2010
8 Book

Business Unusual

Values, Uncertainty and the Psychology of Brand Resilience
Nathalie Nahai
Kogan Page, 2021
8 Book

The New Strategic Brand Management

Creating And Sustaining Brand Equity Long Term
Jean-Noël Kapferer
Kogan Page, 2004
8 Book

Marketing 4.0

Moving from Traditional to Digital
Philip Kotler et al.
Wiley, 2016
8 Book

International Brand Strategy

A Guide to Achieving Global Brand Growth
Sean Duffy
Kogan Page, 2021
8 Book

Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Ann Handley and C.C. Chapman
Wiley, 2010
9 Book

The End of Marketing

Humanizing Your Brand in the Age of Social Media
Carlos Gil
Kogan Page, 2021
7 Book

What Clients Love

A Field Guide to Growing Your Business
Harry Beckwith
Warner Books, 2003