ACRIP
In: Marketing

Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?

Summaries

9 Book

Building a StoryBrand
Clarify Your Message so Customers Will Listen
Donald Miller
HarperCollins Leadership, 2017
7 Article

Strategic Communication
How to Develop Strategic Messaging and Positioning
Myk Pono
Medium, 2016
8 Book

The Customer Loyalty Loop
The Science Behind Creating Great Experiences and Lasting Impressions
Noah Fleming
Career Press, 2016
8 Book

Managing Luxury Brands
A Complete Guide to Contemporary Luxury Brand Strategies
Eleonora Cattaneo
Kogan Page, 2023
7 Book

How Brands Grow
What Marketers Don't Know
Byron Sharp
Oxford UP, 2010
8 Book

Business Unusual
Values, Uncertainty and the Psychology of Brand Resilience
Nathalie Nahai
Kogan Page, 2021
8 Book

The New Strategic Brand Management
Creating And Sustaining Brand Equity Long Term
Jean-Noël Kapferer
Kogan Page, 2004
8 Book

Marketing 4.0
Moving from Traditional to Digital
Philip Kotler et al.
Wiley, 2016
8 Book

International Brand Strategy
A Guide to Achieving Global Brand Growth
Sean Duffy
Kogan Page, 2021
8 Book

Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Ann Handley and C.C. Chapman
Wiley, 2010
6 Book

Branded Customer Service
The New Competitive Edge
Janelle Barlow and Paul Stewart
Berrett-Koehler, 2004
7 Book

Marketing Made Simple
A Step-by-Step StoryBrand Guide for Any Business
Donald Miller and Dr. Peterson
HarperCollins Leadership, 2021