Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.


Summaries

Simon Sinek

TED, 2009

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How World-Class Companies Profit from Passion and Purpose

Raj Sisodia et al.

Wharton School Publishing, 2007

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Creating Awesome Experiences Through Innovative Service

Chip R. Bell

Greenleaf Book Group, 2015

7
How to Profit from the Power of Your Customers

Chuck Wall

Bibliomotion, 2013

7
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

7
Achieve Sales Growth Through Collaborative Sales and Marketing

Pam Didner

Kogan Page, 2018

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How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line

David Horsager

Free Press, 2012

8
A Revolutionary Way to Influence and Persuade

Robert Cialdini

Simon & Schuster, 2016

R 8
How to Build Habit-Forming Products

Nir Eyal

Portfolio, 2014

7