In: Marketing
Social Media Marketing
“Marketers ruin everything” – says marketing guru Gary Vaynerchuk. They occupy every new, popular platform and turn it into a profit machine. As CEO of a big social media agency, Vaynerchuk has no problem with this. Quite the opposite: Like many other authors you’ll find in this channel, he recommends that you make hay while the sun shines – and then move on to the next big thing.
Summaries
The Financial Times Guide to Social Media Strategy
How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career
FT Press, 2018
The B2B Social Media Book
Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Wiley, 2012
How to Succeed in Business Using LinkedIn
Making Connections and Capturing Opportunities on the World's #1 Business Networking Site
AMACOM, 2008
Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Wiley, 2010
It’s All About Connection
How Direct-to-Consumer Brands Are Rewriting the Meaning of Marketing
Sprout Social, 2019
Ask, Measure, Learn
Using Social Media Analytics to Understand and Influence Customer Behavior
O'Reilly, 2014
