In: Marketing
Social Media Marketing
“Marketers ruin everything” – says marketing guru Gary Vaynerchuk. They occupy every new, popular platform and turn it into a profit machine. As CEO of a big social media agency, Vaynerchuk has no problem with this. Quite the opposite: Like many other authors you’ll find in this channel, he recommends that you make hay while the sun shines – and then move on to the next big thing.
Summaries
The Financial Times Guide to Social Media Strategy
How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career
FT Press, 2018
The B2B Social Media Book
Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Wiley, 2012
How to Succeed in Business Using LinkedIn
Making Connections and Capturing Opportunities on the World's #1 Business Networking Site
AMACOM, 2008
Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram
Numbers can provide great insight, sure. But human connection is still key.
Entrepreneur, 2020
Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Wiley, 2010
Web Content Rx
A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People
Career Press, 2009
