General Electric (GE) has a long history of innovation. Its future orientation requires employees to constantly keep up-to-date with external leading-edge thinking. Consequently, learning plays a crucial role. Enabling employees to become the very best at what they do is a declared goal of General Electric’s prestigious Leadership Center in Crotonville, New York. Chantelle Nash, Program Manager, Digital Learning & Engagement, explains how GE incorporated getAbstract as an integral part of its learning strategy.

As a global giant with a diverse workforce, GE needs partners in learning to reach and engage employees to keep learning beyond classroom walls and conference rooms. GE’s philosophy is that the best leaders learn every day. Thus, GE has worked with getAbstract to help make learning a daily habit.

Over the past seven years, GE’s learning vision has evolved from focusing on formal and structured learning to launching award-winning initiatives that encourage reflection and interaction, such as Bril­liantYOU, an internal distributed learning platform that connects employees with the most relevant learning content for their needs, and Smartbits, Crotonville’s social blog focused on leadership develop­ment topics. Together with getAbstract, BrilliantYOU offers personalized and transformational learning experiences from world-class partners across academia and business to GE’s global workforce.

getAbstract’s mission is to find and expertly compress critical business knowledge in a format that people can access easily and absorb quickly. getAbstract enables GE employees to stay competitive and become better leaders as they learn efficiently and access content that matches their professional interests. Smart integration helps learners understand how the content relates to other initiatives in the company. As Chantelle Nash points out:

“Learning at GE is going to get even more dynamic and personalized by allowing user-generated content and recommendations based on employees’ interests, and by capturing and analyzing learner data more effectively.”