Summary of Enchantment

Read this enchanted book, you who dare, and the secrets of persuading others will reveal themselves to you. Blogger and venture capitalist Guy Kawasaki weaves together myriad anecdotes, each contributing a nugget of wisdom on the journey to “enchantment.” He explains how to shape people’s “hearts, minds and actions” without sacrificing your morals. Just as people link Dale Carnegie (whom Kawasaki quotes repeatedly) with winning friends and influencing others, Kawasaki seems to hope that the principles of enchantment will retain their association with him. Much of the book’s practical information is already common knowledge, but Kawasaki’s wide array of examples from numerous fields adds delightful color to a well-worn discourse. getAbstract recommends his chatty, accessible and entertaining road map to anyone who wants to learn the art of gentle persuasion.