Summary of Bitcoin. Sweat. Tide. Meet the Future of Branded Currency

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Bitcoin. Sweat. Tide. Meet the Future of Branded Currency summary
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7 Importance

9 Innovation

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Recommendation

Will Bitcoin and other independent currencies edge out government-controlled money? In this fascinating lecture, Paul Kemp-Robertson brings a marketer’s perspective to this question. He explains how dwindling trust in the government and growing faith in businesses are fueling the popularity of alternative currencies. getAbstract recommends exchanging a few minutes of your time for Kemp-Robertson’s worthy insights and knowledge.

In this summary, you will learn

  • Why virtual and branded currencies are becoming increasingly popular,
  • How these alternative forms of currency work, and
  • How the rise of digital currency will affect paper money.
 

About the Speaker

Paul Kemp-Robertson is co-founder and editorial director of Contagious Communications, an advertising resource agency.

 

Summary

Since emerging in 2008, Bitcoin has become the world’s highest-performing currency. Neither the state nor other authorities regulate this virtual “crypto-currency...

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