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Rana June Sobhany
Mobilize
Strategies for Success from the Frontlines of the App Revolution
Vanguard Press, 2011
What's inside?
The opportunities in mobile technology are limitless for the perceptive app developer or marketer.
Recommendation
No offense to app developers, but they’re not the most marketing savvy bunch. That’s OK because now there’s a book for that. Mobile marketing specialist Rana June Sobhany stresses that building a killer app comes first; selling it by applying solid marketing principles comes second. Apple’s App Store is less than three years old, and app developers have the tricky task of marketing in a new, evolving medium. Sobhany – who has been on the frontlines since the beginning – helpfully draws on her own experiences to create a roadmap to success. She also provides firsthand, useful accounts from bloggers, tech journalists and, especially, successful app developers themselves. And, she supplies worksheet templates for positioning, strategic planning, publicity and metrics. getAbstract recommends this excellent resource to developers, designers and marketers poised to enter the app frontier.
Summary
About the Author
App marketing expert Rana June Sobhany is cofounder of Medialets, a mobile analytics firm. A “student of jazz guitar and audio engineering,” she is the “first iPad DJ.”
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